"Icon NOW 1: Lee Ayu Chuepa Brews inclusive Growth with Artisanal Coffee"

What’s in an icon? As part of Thailand NOW’s mission to share authentic insights into all things Thai, we’re spotlighting iconic individuals who have not only excelled in their respective areas, but influenced the complex tapestry of Thailand as it exists today and, in doing so, inspire us to be a part of the fabric of Thai society.

In this Icon NOW interview, Lee Ayu Chuepa talks about the humble motivations of award-winning Akha Ama coffee, pursuing formal education as a member of the Akha tribe, and how Akha Ama continues to empower local ethnic communities in Thailand......

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