Thailand, long known to tourists as the Land of Smiles, has emerged as the Land of Sustainability, having responded to the global climate crisis by applying the environmentally friendly growth strategy called the BCG.

Throughout 2022, the Kingdom aims to use its role as host of APEC, the grouping of 21 economies in the Asia Pacific that generates 60 percent of global GDP, to lead by example using the Thai BCG model to drive APEC's priorities and set goals for the region when leaders meet in Thailand in November.

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