The COVID-19 pandemic has brought unprecedented effects on every aspect of life, causing a severe economic downturn, numerous business closures, acute corporate instability, massive job losses, and much more. We are now facing all of these uncertainties and do not know when the health crisis will be over. The Stock Exchange of Thailand’s(SET) 13^th President Pakorn Peetathawatchai, leading one of Thailand’s notable organizations for the third year, has shared with us an integrated crisis management plan and business strategy under the SET vision as one of the key mechanisms to overcome the enormous challenges and drive the economy in the new normal way, toward sustainability...

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